Get to Know Your Customer Day! July 16th, 2020

Updated: Aug 31, 2020

I LOVE this holiday! WHY? Because I love getting to know MY customers better! Already today I've had several of them reach out to me regarding their immediate personal needs. I will tell you, it means a lot to know that I am considered such a trusted source for so many people. I am honored. Here are some time-tested ideas for building rapport with your valued customers (which should be ALL of them!) • Remember their name! Seriously, I cannot emphasis this enough! It seems like such a little thing, and there are times I fail to do this, but by and large, I make it a point to remember my customer's first and/or last name. Plus I like to remember some details they've shared with me, like their pet's name, their favorite sports team, occupation, etc. They appreciate it! • Actually listen to THEIR needs, concerns, goals, etc. If you can't put your customer fist, then you cannot properly serve them. Period. And believe me, at some level they will sense your insincerity - not cool. • Offer VALUE. Value, like beauty, may differ in the eyes of the beholder, but if you are honest with yourself and your customers, that will surely set you and your business apart from many of your competitors, no matter the industry. For me personally, I value honesty above anything else. So I say start there! But value could also look like washed windows and a quick interior cleaning while getting an oil change. A relaxing hand wax treatment while getting your hair colored. Or even a sweet greeting and an extra wide smile to the person on the other end of the phone. Trust me on this! People can "feel" your warmth over the phone. Try it! • Stay consistent! Consistency equals reliability in most cases. Your customers want to know that they can rely on you and your service or product. Don't ever make false claims or risky promises. There's a classic saying in sales, "Under Promise and Over Deliver." While some may disagree with me, I hold this to be true: when you over-deliver, even by just a hair, you are providing more value and creating a stronger bond with your customers. If my customer can purchase my product or service from someone else, I want to leave them with a great impression of me and what I have to offer them!



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